Want to transform your idea into recurring revenue by launching a software product?

We help entrepreneurs like you validate new software products quickly and efficiently by talking to your customers and building a clickable prototype

Hey there…

Are you an influencer, expert, author, speaker, blogger, coach, consultant, educator or online marketer with an existing audience on social media or on an email list?

Do you wish to continue serving your audience, solve their problems and get paid every month for it?

How about generating a new source of recurring revenue, scaling your business and increasing its valuation all at the same time?

Awesome! That’s a great vision.

You can do all of the above by creating a monthly subscription-based software product that solves a specific problem for you and your existing audience.

Let’s say you create this software and sell it for $30 a month. You can generate $30,000 a month in recurring revenue only by signing up 1,000 people from your email list.

That means you’ll get back the development cost in the same quarter and after that, it’ll be collecting pure profit minus some operational expenses.

You can also add your new software as a bonus to your existing courses and programs while continuing to charge for it after your training ends.

Now, who wouldn’t want that?

But have you ever created a custom software before? Do you know what exactly is involved in taking an idea and turning it into an application?

As a smart entrepreneur, you know this can’t be done alone and you need help.

So, what are your options?

Of course, you could hire a team of designers and developers internally but that’s just risky, time-consuming and super expensive.

Your other option is hiring a bunch of freelancers on UpWork or Fiverr and hope for the best while they keep charging you for their hours.

How about the typical agency? You know, the professionals who promise to build anything you want!

Well, that’s what Robert thought, a client who we recently started working with.

He came to us saying last year he spent over $100,000 and 6 months of work on a product that in the end, guess what? No one got to use it, not even himself.

This happened to Robert because he’s never built a custom software before. He’s not a Product Manager and he doesn’t run a tech company. He had a beautiful vision and trusted an agency to help him develop his product.

But the agency never validated the need for his product and kept on building fancy features and making pretty pixels that nobody wanted.

After all, most digital agencies miss the customer and market VALIDATION phase. They design and develop features that YOU want, NOT what the MARKET and your CUSTOMERS want.

It took Robert half a year and tens of thousands of dollars to learn the agency never cared about the success of his product, meanwhile, his hard-earned cash paid for the chai lattes and espressos of their executives.

We kept hearing stories like this until one day we said enough is enough. There must be a better way.

So we’ve come together to create an easier, cheaper and faster way to help our clients validate new ideas while saving them time and money.

Welcome to the world of…

Rapid Product Prototyping
(The RPP Method)

In 2016, smart companies outsource the initial product development so they can put all of their focus on the only thing that matters, achieving product/market fit.

We’ve spent the past several years helping entrepreneurs make, market and manage successful products, generating millions of dollars in recurring revenue and serving thousands of users.

We’ve helped these companies make and market great products:

BroadbandTV
Mystro
DogSync
Digital Domain

In our experience, we’ve learned that in order to get traction you don’t even need a Minimum Viable Product, let alone a complete product.

Instead, you need to talk to your potential customers, identify their painful problems, build a Clickable Prototype and pilot your solution to test your assumptions.

Once you get enough people to pre-order your product you can be confident that it’s worth it to spend more budget and develop a full product.

Pre-selling your solution is the only way to truly validate the need for your product before it’s made. Any other way will cost you an arm and a leg, with or without an agency.

Why a clickable prototype instead of a shiny app?

Because you should never spend tens of thousands of dollars and months of work only to find out no one cares about your solution. A Clickable Prototype can help you:

  • Validate the need for your product ideas as fast as possible and for the fraction of the cost
  • Get something in front of your potential customers and have them pay or sign up for it before you build it
  • Collect initial customer feedback to improve your prototype before turning it into a full product

Why Rapid Product Prototyping (RPP) works?

First, a Product Manager meets with you and your team to learn about your vision, market, and overall business model.

Next, your Product Manager defines your product vision, captures feature requirements and creates a detailed Product Vision Document that includes all the important information.

Then your Product Manager identifies and interviews your potential customers and early adopters to define your product’s Unique Selling Proposition and also to ensure the right problem is being solved for the right customer.

Simply because it’s inspired by some of the most respected methods in the industry. These techniques and frameworks are proven to maximize the success of launching new products.

The RPP Method leverages the best and most relevant parts of

  • Agile Development
  • The Lean Startup
  • The Ask Method
  • Design Thinking
  • Jobs To Be Done

The RPP Method works because it helps you develop a small, simple and focused solution to a specific pain your potential customers are suffering from.

  • It’s small because it’s targeted
  • It’s simple because it’s not overbuilt or complicated
  • It’s focused because it cares about one core problem

With The RPP Method, you can create a Clickable Prototype that aims to do a better job at solving the specific problem of your ideal customers in a faster, cheaper, or easier way.

How does The RPP Method work?

Our proven validation framework will help you Prototype, Pilot and Pre-sell your product before writing a single line of code. That’s our promise for good ideas.

This three-phase process takes your vision and converts it into a Clickable Prototype with a 6-week Product Roadmap so once validated, you can easily turn it into a complete product.

Discover

DISCOVER

First, a Product Manager meets with you and your team to learn about your vision, market, and overall business model.

Next, your Product Manager defines your product vision, captures feature requirements and creates a detailed Product Vision Document that includes all the important information.

Then your Product Manager identifies and interviews your potential customers and early adopters to define your product’s Unique Selling Proposition and also to ensure the right problem is being solved for the right customer.

Discover

DESIGN

Once the problem is defined, a Product Designer collaborates with your Product Manager on utilizing the customer interview answers for designing a solution to the problem your customers are facing.

Your Product Designer is also in charge of designing the User Experience, creating Wireframes, Mockups, and all the User Interface assets.

Your Product Designer then combines the wireframes and mockups to create a Clickable Prototype that simulates the proposed solution to the pain points of your ideal customers.

Discover

DELIVER

Lastly, your Product Manager crafts a Minimum Irresistible Offer as part of a limited time Pilot Program to get your potential customers to Pre-order the upcoming solution.

Your Product Manager will also create a 6-week long Product Roadmap that will empower any design and development team to create your complete product in 3 short sprints.

After your idea is validated, your Product Manager will also provide a cost and timeline estimate for turning your Clickable Prototype into a complete product.

What’s involved in building a clickable prototype?

STEP 1: WIREFRAMES

Original sketches, with no color or design.

STEP 2: MOCKUPS

Basic design with some additional details.

STEP 3: PROTOTYPES

Clickable and shareable prototype that feels real.

What are the deliverables of The RPP Method?

  • A Detailed Product Vision Document
  • Survey Results from Potential Customers
  • High-fidelity Wireframes and Mockups
  • A Development-ready and Clickable Prototype
  • A 6-week Long Product Development Roadmap
  • Cost and Timeline Estimate for Development

Now you have 2 choices here. You can either take Robert’s path or you can work with us to validate your product idea quickly and efficiently.

Ready to work with us?

Join our pilot program NOW and receive 50% OFF - But hurry, this offer is ending soon!

Have one of our experienced Product Managers reach out to you to turn your product idea into a reality, quickly and efficiently.

FAQ

Do I need to have validated my idea previously?
No, that’s our job. When you work with us, the very first thing we do is validating the need for your product in the marketplace.
Do I need lots of time and money to validate my new product?

No, you will be taking advantage of our methodology (The RPP Method) which minimizes the time and cost while maximizes the success of launching your new product.

Do I need to have expertise in software product development?
No, you will be working with a team of experts who have been developing software products for many years.